PROGRAM GUIDE ADVERTISING RATE CARD

Advertising in the Reno Phil’s concert program(s) is a unique and targeted way to advertise your business, align yourself with a thriving arts organization, reach affluent and community-engaged patrons and support the Reno Philharmonic Association.

The Reno Phil, now in its 49th season, is Northern Nevada’s largest and most prominent performing arts organization with music for all tastes from Classical to Pop. Led by music director Laura Jackson, the orchestra includes about 80 professional musicians. As a federally registered 501(c)(3) nonprofit organization, revenue from program advertising sales offsets the cost of the actual printing of the publication, allowing additional funds raised throughout the season to go directly to artistic and educational programs.

Concert programs are distributed at our Classix concerts, as well as our Spirit of the Season holiday concerts. The Classix six-concert series is a favorite for our more traditional, classical audience – with a loyal base of regular subscribers. Spirit of the Season is an annual holiday tradition, offering three performances and showcasing the orchestra in a livelier variety show-style format with special guests, singers, dancers, students, Santa Claus and more – attracting a younger, more diverse audience including couples, groups and families.

Our Audience Subscriber Single Ticket Buyer
Male 31% 29%
Female 69% 71%
Retired 52% 41%
Employed 47% 66%
Student 1% 3%
Age 18-34 2% 2%
Age 35-54 10% 31%
Age 55-64 26% 23%
Age 65+ 62% 44%
Donor 31% 6%
Source: InfoSearch Survey, March and April 2011.

Advertising in the Classix and Spirit of the Season programs will reach as many as 20,000 attendees over 16 performances throughout the season. The attractive program design features full-color pages, music program, artist biographies, musician roster, editorial content, photos and advertisements.

Rates and Sizes

Use the table below to determine your investment, or advertise in programs for all 16 performances at a substantially discounted rate. Rates are NET and are non-commissionable to advertising agencies or other client representatives. (Such fees should be arranged between the client and agent and are non-deductible from payment.)

Size or Position Width x Height Classix Spirit of the Season All Programs
(Discounted)
Full-Page, Full-Bleed * 9.25 x 9.25” $3,600 $1,650 $5,250   $3,900
Full-Page, Non-Bleed 8.5 x 8.5” $3,100 $1,300 $4,400   $3,500
Half-Page, Horizontal 8.5 x 4.125” $2,000 $1,150 $3,150   $2,400
Half-Page, Vertical 4.125 x 8.5” $2,000 $1,150 $3,150   $2,400
Quarter-Page 4.125 x 4.125” $1,600 $700 $2,300   $1,750

 

Premium locations are inside front cover, inside back cover and back cover – available on first-come, first-served basis. All ads are full-color unless otherwise specified. Please note, advertisers who purchase All Programs will have the ability to change creative for the Spirit of the Season holiday concert.

Creative deadline for Spirit of the Season, November 3, 2017. 

Premium Ads (Full color in All Programs)

Back Cover – $4200
Inside Front Cover – $4200
Inside Back Over – $4200
First Full Page – $4100

Discount for placing in all programs is +/- 25%. An additional 25% discount is applicable to registered non-profit organizations.

 

Concert Name Concert Date(s) No. of Performances Print Quantity
Classix One 10/1 & 10/3 2 2,250
Classix Two 11/5 & 11/7 2 2,500
Classix Three 1/14 & 1/16 2 2,500
Spirit of the Season 12/3, 12/3 & 12/4 3 3,250
Classix Four 2/11 & 2/13 2 2,500
Classix Five 3/11 & 3/13 2 2,500
Classix Six 4/22 & 4/24 2 2,800
15 18,550

 

Download Insertion Order

Space Deadline is August 4, 2017